Five Guys opens its first restaurant in Denmark at Field’s Copenhagen. Tenrep has supported Five Guys Scandinavia in the establishment and has been part of the process behind the new location.
The opening marks an important step in the continued expansion of Five Guys in Scandinavia. Field’s is one of the largest shopping centres in the region. Therefore, the location gives Five Guys a strong position in a well-known destination with high visitor flows, a broad retail mix and a strong restaurant offering.
A new step in Denmark
Five Guys has already established restaurants in Sweden. Now, Denmark becomes the next market in the brand’s Scandinavian growth journey.
The restaurant at Field’s will offer the same concept that has made Five Guys successful internationally. Guests can expect freshly prepared burgers, hand-cut fries and a clear focus on quality, simplicity and taste.
The location also fits well with the brand’s expansion strategy. Field’s attracts both local visitors and tourists. In addition, the centre offers a strong commercial environment for international restaurant concepts.
Tenrep’s role in the establishment
Tenrep works with expansion, site selection and tenant representation for growing brands across Scandinavia. In this project, Tenrep has supported Five Guys Scandinavia in the establishment process for the new restaurant at Field’s Copenhagen.
“We are proud to have supported Five Guys Scandinavia in its first Danish establishment. Field’s is a strong location and an important step in the brand’s continued expansion in Scandinavia,” says Anders Nilsson at Tenrep.
With the new restaurant, Five Guys strengthens its presence in the Nordic market. At the same time, the establishment confirms Field’s position as an attractive destination for international brands.