Five Guys continues its expansion in Scandinavia. The American burger chain is now establishing its second restaurant in Denmark, this time at Fisketorvet in Copenhagen. Tenrep has supported the establishment process for Five Guys Scandinavia, just as it did for the first Danish establishment at Field’s.
The establishment at Fisketorvet is an important part of the continued growth of Five Guys in Denmark. After the openings in Sweden, Copenhagen has been a natural next step for the brand. The first Danish restaurant was established at Field’s, and Fisketorvet now follows as another strong Copenhagen location.
A strong location in Copenhagen
Fisketorvet is one of Copenhagen’s largest shopping centres and an established destination for shopping, restaurants and experiences. The centre is located in an expanding area close to Vesterbro, Islands Brygge and Copenhagen Harbour, with strong accessibility by public transport, bicycle routes and car.
The new Five Guys restaurant will open in connection with Kajen, Fisketorvet’s new restaurant and food destination. The area is part of the centre’s development towards a more open, urban and experience-driven retail environment. This makes the location especially relevant for an international restaurant concept with a strong brand and high recognition.
Five Guys continues to grow in Scandinavia
Five Guys was founded in the United States and has grown into an international restaurant concept with almost 2,000 restaurants worldwide. The chain is known for fresh ingredients, burgers prepared to order and hand-cut fries.
In Scandinavia, Five Guys has already established restaurants in Sweden. Now, the expansion continues in Denmark, where both Field’s and Fisketorvet strengthen the brand’s presence in Copenhagen. Together, the establishments show that Five Guys is building a long-term position in the Danish market.
Tenrep’s role in the establishment
Tenrep works with expansion, site selection and tenant representation for growing brands across Scandinavia. In this project, Tenrep has supported Five Guys Scandinavia in the establishment process and helped secure a strong location at Fisketorvet.
Tenrep also supported the first Danish Five Guys establishment at Field’s. As a result, Tenrep has been involved in both of the first Five Guys establishments in Denmark.
“Fisketorvet is a very interesting location for Five Guys. It combines strong visitor flows, an established retail environment and a clear development towards more restaurant- and experience-driven visits. We are proud to have supported both Field’s and Fisketorvet, and to be part of the continued expansion of Five Guys in Scandinavia,” says Anders Nilsson at Tenrep.