eyes + more continues to build its presence with strong momentum. The expansion is progressing according to the plan for the Swedish market, and several new stores have now opened in strong retail locations across the country.
Tenrep has supported the establishment work through location search, property owner dialogue, lease negotiations and agreements. The work forms part of a long-term assignment aimed at creating a stable and scalable store structure for eyes + more.
The expansion follows the plan
During the spring, eyes + more has taken several important steps in its rollout. Following the first openings earlier this year, the chain has continued with new stores in Jönköping city, Mölndal Galleria, Tuna Park in Eskilstuna and Grand Samarkand in Växjö.
On 28 May, eyes + more will also open at Frölunda Torg. This will further strengthen the chain’s presence in the Gothenburg region and continue its establishment in retail locations with strong customer flows, good accessibility and clear local relevance.
More establishments will be presented continuously
The expansion does not stop with the openings already communicated. Several establishments have been completed and will be presented continuously in connection with their store openings.
This means that eyes + more continues to build market presence step by step.
Tenrep’s role
Tenrep works closely with eyes + more in the continued expansion. The assignment includes site selection, market analysis, contact with property owners, lease negotiations and support through to agreement.
eyes + more is a client that fits well with Tenrep’s core expertise. The chain has a clear expansion plan, a scalable store concept and a high pace of openings. This type of rollout requires experience, structure and a broad network of property owners.
Tenrep has long experience in supporting chains through fast and coordinated expansion processes. Through local market knowledge, established property owner relationships and commercial negotiation experience, Tenrep can help identify the right locations and create the right conditions for each establishment.
“eyes + more has clear momentum in its expansion, and the rollout is progressing according to plan. For Tenrep, this assignment is close to our core: supporting growing chains with structure, market knowledge and execution capacity in a fast establishment process. More completed establishments will be presented continuously in connection with their openings,” says Anders Nilsson at Tenrep.
A concept with clear growth potential
eyes + more is part of nexeye, an international optical retail group with more than 720 stores in Europe. The brand offers eyewear at fixed, transparent all-inclusive prices and combines professional eye care with a fashion-oriented product range.
With the latest openings, eyes + more shows that the concept works in several types of retail environments. The chain is establishing stores in city locations, regional shopping centres and strong local retail destinations. This creates broader reach and provides a strong foundation for continued expansion.
Continued focus on the right locations
The continued expansion is based on establishing each store in a location that supports both the brand and the local customer base. Therefore, the combination of analysis, local market knowledge and strong property owner relationships is central to the establishment work.
Tenrep continues to support eyes + more in identifying new opportunities and developing the chain’s presence in the Scandinavian market.